Achieve more success with conversion optimization
If defects were found within the campaign target pages, they must now be corrected. For this purpose, a briefing must be created, which then goes to the webmaster or the web agency. The more completely the criticized points are repaired and optimized, the greater the chance of good conversion.
Testing whether the new page variant performs better
If an optimization has been implemented, an A/B test can be used to determine the extent of the improvement of the new target page. It is important that sufficient traffic is directed to both target page variants. With about 500 visitors per variant, an A/B test makes no sense, because this is at least necessary to obtain reasonably valid results. With A/B tests, it is often forgotten to secure these numbers of visitors.
Always further optimize
Even if an improvement has been achieved, it is still worth keeping the ball rolling. Never be satisfied too quickly, because further improvements are almost always possible. As with almost all other online marketing disciplines, this also applies here: Constant drops hollow out the stone.